Top 5 Social Apps Performance on Android in Kenya Q4 2021

In the fourth quarter of 2021, the top 5 social apps on the Android platform in Kenya showed varied performance in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into the popularity and user engagement of these apps.

TikTok Lite - Save Data

TikTok Lite - Save Data had significant weekly downloads, starting at approximately 238K in late September and peaking at 420K in the first week of October. The downloads then saw a gradual decline, reaching about 77K by the end of December. Weekly active users fluctuated slightly but remained strong, starting at around 1.1M and peaking at 1.4M in early November, before stabilizing around 1.3M towards the end of the quarter.

TikTok

TikTok experienced a mix of trends. Weekly downloads began at approximately 98K in late September, peaking at 132K in early November, and then settling at around 80K by the end of December. Revenue showed a steady increase, starting at $5K and peaking at $11K in the last week of December. Active users grew from about 933K to over 1M during the same period, indicating robust user engagement.

X

X saw a notable rise in weekly downloads, beginning at around 29K and peaking at 269K in late November. This was followed by a sharp drop, ending the quarter at approximately 16K. Active users remained relatively stable, with a slight increase from 1M to 1.1M over the quarter.

Instagram

Instagram had fluctuating download numbers, starting at 60K and peaking at 100K in early October, before ending the quarter at around 60K. Revenue showed a slight increase, with a notable peak of $151 in early November. Active users remained strong, starting at 1.8M and reaching nearly 1.9M by the end of December.

Facebook Lite

Facebook Lite maintained a steady download rate, starting at 52K and peaking at 62K in early October. The app saw a dip in downloads towards the end of the quarter, settling at around 32K. Active users showed minor fluctuations but remained high, starting at 1.98M and ending at approximately 1.95M.

These insights, provided by Sensor Tower, highlight the dynamic nature of user engagement and app performance in the Kenyan market. For more detailed analytics and insights, visit Sensor Tower.